Welcome to the I Hate Social Media Podcast!

On this episode, Micah chats with Pastor Matt Meservy of Christian Fellowship Church about his thoughts and experiences surrounding marketing for a church or any other non-profit. Matt shares the importance of marketing and being present on social media as a church or non-profit as well as the need to be authentic on social media and focus on the things that make you who you are as an organization. He also discusses the great opportunity to preserve authenticity that addressing negativity on a public forum provides. While the discussion may focus on churches, the insights shared are invaluable for anyone interested in authentic engagement through social media.

The Challenges of Authentic Marketing in Churches

Micah opens the conversation by acknowledging the irony and humor that often accompany the chaos of social media marketing. The challenge for many, especially in church communities, is balancing authenticity with the pressure to present a polished image. As Pastor Matt points out, every church, knowingly or unknowingly, engages in marketing. Whether a church chooses to promote itself or not, the lack of active marketing often results in poor marketing. This reality highlights a key point: If you don't define who you are, others will do it for you, often inaccurately.

Marketing: Not Just a Secular Tool

The term "marketing" can carry negative connotations in church settings, but as Pastor Matt explains, even Jesus used storytelling to draw people in—a form of authentic marketing. Churches often resist the idea of marketing, fearing it feels too corporate or insincere. However, as the conversation unfolds, it's clear that marketing, when done authentically, is simply about telling your story and connecting with your community.

The Importance of Authenticity

Authenticity is a recurring theme in the discussion. Many churches fall into the trap of portraying an idealized version of themselves, using polished images and videos that may not accurately reflect the day-to-day reality of their community. This disconnect can lead to disappointment and a sense of misrepresentation among newcomers. Pastor Matt emphasizes the importance of knowing your church's culture and values. By showcasing real moments and genuine interactions, a church can attract people who resonate with its true identity.

Social Media: A Tool, Not a Foe

Micah and Pastor Matt agree that social media is a neutral tool—it's how you use it that matters. The fear of negative feedback or appearing too polished often holds churches back. Yet, as Pastor Matt shares, even negative comments can be opportunities for authentic engagement. Responding to criticism with grace and understanding can demonstrate a church's commitment to its values and its community.

Practical Tips for Churches

For churches just starting with social media, the advice is simple: be yourself. Showcase what makes your church unique, whether it's vibrant worship, community outreach, or a welcoming atmosphere. Avoid the temptation to mimic other churches or present an overly perfect image. Authenticity in social media content can foster a deeper connection with both current members and potential newcomers.

Conclusion

In conclusion, the discussion between Micah and Pastor Matt sheds light on the often misunderstood world of church marketing. Authenticity, transparency, and a genuine connection with the community are key to effective engagement. Whether you love or hate social media, the insights shared in this episode remind us that marketing, at its best, is about telling a true and compelling story.